11 July 2024
Part 2 | Understanding the PPWR EU-Regulation: Prevention measures and targets
Packaging waste generation is constantly rising and is amplified by increased on-the-go consumption and e-commerce. To tackle this, the regulation defines prevention as key. Prevention of packaging waste refers to measures and strategies aimed at minimising the generation of waste at the source rather than dealing with it after it has been created.
In this article, we aim to give you a first overview on the prevention measures and targets defined in the EU regulation on packaging and packaging waste.